I have talked to the owners who have a proud history of production, sometimes stretching back multiple generations. I’m working with small factories, most of which are family owned, and I have been inside each of them watching our pieces being produced. With that in mind, I will disclose the factories I use and why I use them. I think honesty, authenticity and being true to yourself are some of the most important values in today’s society. I have reach, I have loyal followers, I have a great network, I have savings. So after watching The True Cost and seeing how Greta Thunberg, a 16-year-old girl from Sweden, is changing the world, I felt ridiculous for thinking I wouldn’t be able to have an impact. I don’t want to point fingers and I can’t create change by complaining. Is it fair that a mega mogul can control a EUR 70 billion fortune while the last people in the production chain can barely manage to survive or feed their children? That people die in toxic environments because somebody did not want to spend a little bit more money on safer working conditions? Wouldn’t it be okay to have, maybe, 1 billion, and still live a luxurious life beyond most people’s wildest dreams, but run major companies in a more ethical way? Everything we wear has been touched by real humans humans with families, humans with their own set of dreams. What we forget with all these clothes and all these collections (some that come out weekly) is that there’s a human cost. I remember sitting on my couch, barely able to breathe. What do I know about production? I work on the other side of fashion. I had played with the idea of creating my own brand that was fully honest and had the best possible sustainable approach but in my head it was impossible. “Your honesty will open so many doors.” I thought about it for weeks. You will make the best decision soon.” This simple text made me think. For me you are truly different and unique. That same day a friend of mine texted me these words: “You are the best Xenia. I started thinking is this what I want to stand for? I declined the offer. I received a sheet of ‘designs’ I could choose from produced in factories I’d never be able to visit, made from low-quality materials. I asked for details of the collaboration: Do I have creative freedom? Can I see the factories where it’s being produced? Can I decide what the materials consist of? The answers were no, no and not really.
#Cl studio necklace plus
One of them, a huge retailer, offered me a lucrative six-figure fee plus percentages of the sales on top. In the same period I got approached by brands who wanted to do capsule collections with me. Something that can actually have an impact. I realized I needed to do something more meaningful. If I missed a show, lost luggage, delayed posts, or wasn’t able to catch up with emails, I’d get so stressed out you’d think I was saving lives, but I wasn’t. Don’t get me wrong, I love fashion and I love what I do. I was attending fashion weeks, changing 10 times per day, getting little to no sleep, no personal time, every day another flight. I have come to realize that what was missing in my career was something more meaningful. I thought when I had it all I would be happy. But at a certain point, I felt something changing in me… something was missing. As time went on I started to achieve some of them: I’ve worked with my dream brands, attended fashion shows all over the world, booked big campaigns and gotten prestigious press coverage. When I started, I had no idea how this crazy fashion world works and so many goals I wanted to accomplish. I want to tell you my story from the very beginning it's going to get a bit personal.īeing an influencer is fun and stuff. Her avant-garde style helped her make history this year when CL became one of the first Koreans to walk the red carpet of the Met Gala, along with BLACKPINK’s Rosé.Hi, I’m Xenia, and Attire is my baby. And it isn’t just about the music - the singer has also long been regarded as a fashion muse for artists and designers. You can hear the fierce swagger and bravado of CL and 2NE1 rippling through songs like BLACKPINK’s “How You Like That,” CLC’s “Like It,” EVERGLOW’s “First,” and countless other singles as the years have gone on. “I want to learn from CL sunbae-nim,” said BLACKPINK’s Lisa in a 2017 interview with Naver, using the respectful Korean-language honorific to address the singer. Ask any K-pop idol, from members of rookie group Kep1er and fan-favorite LOONA to, well, BLACKPINK, who their role model is, and you’re likely to hear CL’s name. But the rest of us, who have been following her ascent since her days as the leader of juggernaut 2NE1, know that this isn’t the beginning of Lee’s story - it’s just the next chapter. To those who don’t know CL, ALPHA would seem like a good place to start.
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